mar·ket·ing – (noun)
“the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”
Why Is Marketing So Important?
Marketing Engineers believes that the real value is in “knowing how to do” what is needed to be done!
There are a wide range of activities surrounding the ability of a company to meet the needs of a customer. The main focus surrounding a company’s marketing efforts should be centered on the following three things.
- The ability to provide the consumer with the information required to purchase your product or service.
- The ability to provide the products and services that the consumer expects after responding to your marketing efforts.
- The ability to recover a good return for your marketing investment.
All too often, we have seen companies jump right to sales and forget about the marketing. As a result, these companies often end up trying to push their products or services onto consumers that really don’t want they what they are offering at all.
The great thing about working over 2 decades in this industry is that you pick up a certain education and sense about the market that only comes from a real history of binging cutting edge products and services to market.
Our team members have been fortunate to work with a number of well known companies during the last 20 years and we continue to provide our services to both large and small and start-ups at very completive prices.