Branding & Identity
brand–ing (noun)
“a particular characteristic, name or graphic that serves to identify a particular product”
i-dent-i-ty (noun)
“a unique identifying characteristic held by no other person or thing”
Does Your Brand Correctly Identify Your Product or Service?
Every product or service is identified by its unique branding.
If your company does not have a unique brand for its products or services, the chances of the consumer being able to find and remember it diminishes greatly.
Marketing Engineers has helped create and brand some of the most recognizable trademarks in the computer industry.
Sometimes brands need a little tweaking. For example, take Creative’s Sound Blaster. Did you know that the company originally called their sound card the Game Blaster, not Sound Blaster?
A simple change in name can change the overall success in regards to the consumers understanding of what the product or service does.
Choosing brands and identities that can be protected under United States Patent and Trademark office offer the best chance of success.
Finding out that the Brand that you invested in belongs to somebody else will surely cause a number of problems for you and the consumers.