mar•ket•ing – (noun)
“the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”
Why Is Marketing So Important?
We always recommend that before you engage a marketing company, you should have a clear understanding of what marketing involves.
Everybody has a different view of what is needed to be done to achieve marketing goals.
Marketing Engineers believes that the real value is in “knowing how to do what is needed to be done“!
There are a wide range of activities surrounding the ability of a company to meet the needs of a customer.
The main focus surrounding a company’s marketing efforts should be centered on the following three things.
1. The ability to provide the consumer with the information required to purchase your product or service.
2. The ability to provide the products and services that the consumer expects after responding to your marketing efforts.
3. The ability to recover a good return for your marketing investment.
All too often, we have seen companies jump right to sales and forget about the marketing. As a result, these companies often end up trying to push their products or services onto consumers who really don’t want what they are offering.
Our team members have been fortunate to work with a number of well known companies during the last 20 years and we continue to provide our services to both large and small and start-ups at very competitive prices.